How To Figure Out A Favorable Social Media Marketing Campaign

What exactly is a social media marketing campaign? With the phenomenal success of Facebook and other such public interactive websites, networking has exposed the whole world to a new, impactful, and powerful marketing platform. Present statistics show that 86% of professional businesses have turned to using a social media plan as their most dependable publicity platform. The 360 degree approach to marketing involves suitable mixing of all marketing, advertising, and publicity strategies to obtain best business returns.

It is evident that a well set-out and well executed social media marketing campaign is the fastest and most effective way of advertising your products. This has served the purpose of increased profits in most applied cases. Small businesses have successfully advertised and increased sales of their services and products through regular viral marketing campaigns.

The concept of viral marketing campaigns emerged almost as soon as social media marketing met with success. Built on the concept of enhanced advertisement through self replicating mechanism, the concept uses any active media like a video clip or an eBook that can be easily referred or repeated in front of the prospective clients. The term is derived from viruses that exhibit the unique feature of self replication that gives rise to large numbers of exact copies of the parent virus. In the same method, your advertisement circulates through the net according to your preconceived social media plan.

It is often said that the product or services most heard of will be up-most in the minds of customers during purchase of any related product. Therefore viral marketing serves the sole purpose of increasing public attention to your product using online replication of the advertisement you post on the internet.

An ideal social media plan should essentially be a simple strategy of regular postings in the relevant social networking sites like Facebook, Twitter, YouTube, LinkedIn, Digg, and the others. For beginners in advertising through social media, regular updating of their social profiles with tweets, links, and self promoting product information must form the basis of the strategy initially adopted.

A majority turnout can result if the information posted on these social sites is of interest to the members on these sites. Here is a quick look at the nature of information expected to be posted by you. You should always go for facts and links that would be termed relevant and apt in order to familiarize your business among the readers. This alone can generate a favorable response to your website and increase sales turn out.

  • Self Promotion: As a part of your regular updating, you should give suitable links to your website, mentioning the product you wish to advertise and linking back to the particular page of your website that describes the product. In this manner, you can advertise one of the products each day with concise information and the relevant link to the destination page.
  • News: There are many relevant incidents that can highlight the conditions that your product can address and solve. News articles that mention such situations and also links to news that seems to be relevant to all types of readers must be included in the regular updates in your social networking site. Hot news is also the best way of launching a viral marketing campaign.
  • Blogs and Website Content: Content development requires professional blog and article writing that deals with product specific information. All the articles and blogs must be shared with your readers on a regular basis. This is why content development and management is one of the most vital aspects of your social media plan.

Thus, a well informed approach to a social media marketing campaign can yield best sales turn outs, and give you the desired return on investments.

Social Media – Don’t Read This!

Unless you’ve been under a rock… you can see that the face of marketing has changed drastically the last few years and the stage has been set for a revolution in the way we instantaneously conduct business.

The days of invasive marketing are over. The new media is all about attraction!

What we want to do as business owners, is to build networks of possible customers. Create tribe’s, fans and followers. Get them interested in us. We do that, by having a great product or service… but we also do that, by growing and engaging our network and providing them with valuable, quality content on a consistent basis… this keeps them informed about our business and it keeps them coming back to our platforms. It also is non-invasive.

By creating & growing a network through attraction you are twenty times more likely to produce results than with invasive techniques such as spam and direct mail marketing.

Small businesses are scrambling to gain a foothold on the social media landscape, but most are vexed as to how to use new media platforms in a practical manner which will eventually lead to increased sales. After all, small business owners are great at running their business… but most are not social media guru’s.

Many will jump down the endless rabbit holes, in an attempt to catch up with all the ins and outs and the peripheral necessities which need to be learned and addressed… from setting up your website, to search engine visibility… to SEO, to direct mail marketing and auto responders… to Facebook marketing, twitter, WordPress and the list goes on and on. To the UN-savvy business owner time and sanity may be a concern. But we can’t simply publish a site and expect to make millions from the stream of revenue generating traffic. Here is where the old saying becomes dangerously apparent… “Internet marketing is successful for those who put the work in.”

If your not sure about whether or not your business can benefit from social media, here are a few reasons to adopt a social media campaign:

1-Brand Awareness: Using social media allows your company to reach the highest number of potential customers possible. Getting your name out there is incredibly important – studies have suggested that customers need to hear a company’s name at least seven times before they will gain the trust and respect needed to become a customer.

2- Brand Monitoring: Having an internet presence allows you to better understand what current and potential customers are saying about your product or services. Through active social media monitoring, you have the opportunity to address negative comments and correct false or inaccurate information about your brand.

3- Create a profile on multiple platforms: Your target audience is becoming savvier when it comes to the using social media sites in their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well.

4- Find New Customers Through Friends: You shouldn’t neglect your personal social media accounts as potential avenues to promote the activities of your business. Posting regular updates relating to your business and activities can remind your friends of what your company does and either to use your services or refer one of their friends.

5- Find New Customers Through your company profile: Your company profile; i,e Facebook business page your Blogs, website etc., are a great opportunity for you to post regular updates on your activities, but also about important news and trends in your industry. This will catch the attention of new customers interested in your industry and increase your reputation as an expert in the field. It’s critical to post regularly if you want to increase your followers or fans and convert them to potential leads.

6- Generate Site Traffic: By updating regularly on sites such as Twitter, Facebook and LinkedIn with posts that link back to your site, you can create additional traffic to your site. Social media bookmarking tools like Digg, Stumbleupon and Slashdot can also generate additional traffic to your site if you create frequent articles and blog posts.

7- Increased Search Engine Rankings: Social media profiles frequently rank highly with major search engines. Using brand names and keywords in your profiles can help you to generate traffic for your social media sites and company homepage.

8- Integrated Results in Search Engines: Search engines like Google and Microsoft Bing are increasingly interested in indexing and ranking posts and other information from social media sites.

9- Niche Marketing: Allows you to reach very specific subsets of individuals based on their personal preferences and interests. You can create social media strategies based on reaching individual interests or even create unique social media profiles to target these audiences.

10- Video Syndication: Your video Campaign should equate to about 30% of your overall Social Media efforts. Video can be done many ways and forms a more intimate bond with your fans and followers. It can be done very informally, posting short video conversations about upcoming events or tidbits about your business, or it can be a “production video” showcasing your product or services. Both of these methods can be placed into syndication… all throughout the internet ether, to include, Vimeo, Viddler, Blip.Tv You tube etc. Videos from these popular Internet sites can also be optimized for indexing by the major search engines. Video campaign’s are very effective and an integral part of any Social Media Campaign.

All of the above equate to a well rounded SM Campaign. We hope you have found this informative.